11/23/2023 0 Comments Vox media jobs oklahoma![]() This unparalleled level of intimacy and influence translates directly to a more memorable and effective ad experience. “That podcasters have more clout than social media influencers and mainstream celebrities leads to a paradigm shift in thinking about who is the best endorser for properly aligned brands.” “By its nature, listening to podcasts is one of the more intimate media experiences and it stands to reason that people will form strong attachments with their favorite hosts, but we were surprised at the deep level of connection and trust that listeners feel for their favorite hosts,” said Edwin Wong, SVP for Insights and Innovation at Vox Media. This is especially true among Adult Gen Z (70%) and Millennials (80%), who now desire achieving personal fulfillment over connecting with others. For many, media can serve as a mechanism for satisfying the desire for personal fulfillment (72%). In today’s landscape, people are forming new relationships with media as their expectations have changed. For example, podcasts offer more in-depth information (50%) and exposure to current topics and conversations (48%), compared to other media formats (e.g., social media and popular video apps). This is likely because podcasts fill a void that other media formats simply cannot. Further, 75% of listeners say that podcasts serve as their primary source of information on topics in which they are most passionate and is highest among Millennials (86%). "A New Era of Influence" reveals that podcasters are so influential in the lives of their listeners, that 75% of listeners say they value podcasters’ influence more than they value the influence of social media influencers (15%) and TV/movie celebrities (10%) - meaning that podcasters have effectively de-throned the original influencers. In addition, the study outlines best practices for brands interested in advertising on the media format. The research paper, "A New Era of Influence: Podcasters’ Emergence as One of Today’s Most Influential Figures in Media" looks at the nuances of the podcast media format and the unique connection between podcasters and listeners. ![]() MAGNA’s Media Trials unit joined forces with Vox Media to explore this emerging phenomenon in particular, what is it about podcasts that resonates with people and how. ![]() In turn, podcasters are becoming deeply entrenched in the cultural zeitgeist. The growing popularity of podcasts is an indicator of the changing landscape of media entertainment, as more people are tuning in regularly to listen to their favorite podcasters. ![]()
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